The breakdown behind the headlines.

A weekly email on the decisions behind the world's most studied companies. Written by someone who spent thirteen years making those decisions, not writing about them.

Praise from readers

You’re newsletter and subsequent marketing material is AMAZING!
- Ann Marie

In business? This is essential! . . . subscribe to Matt’s Newsletter.
- Mark

Quite the newsletter you write!
- Antony

This is the most effort I've ever put into following a newsletter 😂 you should be proud.
- Vann

My favourite newsletter ever.
- Suhail

I love this newsletter, you make the weird things stand out
- C S

What to expect
Two business breakdowns every week, Tuesday and Thursday.

About why the move was made, what the numbers show and three things worth taking into your own business.
Always 5 minutes or less

Ready when you are

Join Founders, CEO's and senior execs who are building businesses, not just careers.